BENSON

Registration, Live.

[ Always-on registration and live check-in, with real-time entries and zero manual handling. ]

RegoCheck™

Live registration lookup and check-in that runs directly on your live event data — before, during, and on race day.

Always open

From the first entry on opening day to the final athlete arriving on race morning, registration never closes. Athletes can register online at any time and move straight into the same process as everyone else, with no special handling or exceptions.

No late desk

RegoCheck eliminates the need for a late entry desk entirely. There’s no separate system, no additional staffing, no EFTPOS machines, and no last-minute scrambling to bring registrations online. Everything happens inside the same live registration flow.

Goodbye to queues

RegoCheck removes one of the largest administrative burdens at events: athletes trying to find their race number, confirm their entry, or work out where to go. Athletes look themselves up, are confirmed instantly, and move to the right place at the right time — without slowing the event down.

Why this changes everything

Benson has rewritten the rulebook. Because every Benson deployment is bespoke, we’re able to build exact automation workflows that match your event and your team’s requirements — not force you into the same generic system designed for everyone else.

Modern automation allows registration to run entirely in the background, replacing manual processes and human intervention. The systems do the work for your staff and simply run as designed, without exception handling or data manipulation.

Your registration data — the single source of truth for your event — remains accurate at all times. It is updated in real time, visible instantly, and untouched by manual handling.

Benson also transforms the customer experience itself. Registration is modern and mobile-first, built on world-leading e-commerce standards. Logins, passwords, and unnecessary barriers are removed. Touch replaces typing, and checkout takes seconds using Apple Pay and Google Pay.

The Benson advantage extends all the way through race day. By keeping registration live and data flowing in real time, race day no longer requires special rules, cutoffs, or parallel systems. It becomes an extension of your normal operations, not a disruption to them.

There are no cutoffs, no separate processes, and no last-minute reconciliation of data. Athletes move through a single, consistent flow, and staff are no longer forced to manage exceptions under pressure.

Benson is a strong alternative to fixed registration platforms, delivering bespoke systems designed to run live.

See RegoCheck in action

This is a guided demonstration of RegoCheck. Try searching for the surname “Little” to see how athletes locate their bib and confirm their entry instantly.

Guided demonstration. Live data integration available.

It’s your money, not ours.

Benson does not take your registration revenue, hold your funds, or sit between you and your customers. You run your own e-commerce account, and registration income is deposited directly into your bank account.

There are no payout delays, no weekly settlements, and no waiting for a third party to release your money. You maintain full visibility and control over every transaction, in real time.

This also means complete transparency. You can see exactly what athletes pay, exactly what payment processing costs apply, and exactly what Benson charges for its services — with no percentage skimming and no hidden margins.

Benson is paid for the platform and the service it provides, not as a tax on your entries. Your revenue stays where it belongs — with your event.

This changes cash flow, transparency, and trust.

Transforming events into digital-first businesses

Using Benson isn’t about switching third-party registration platforms. It’s about bringing registration in-house as part of your own digital commerce operation.

Your registrations run on your own website, through your own e-commerce account, with your data stored in your systems. Benson provides the technology and automation layer — not a marketplace, not a gatekeeper, and not an intermediary.

This changes the model entirely. Registration becomes a core business function, owned and operated by the event itself, rather than an external service you rent once a year.

By bringing registration in-house, your event becomes a digital-first business — not just a physical event that happens on a single day. You control the customer relationship, the data, the revenue, and the technology that supports it.

Benson doesn’t replace one platform with another. It replaces the idea that your registrations need to live on someone else’s platform at all.

The Benson platform also brings communication in-house, reducing the need for expensive third-party email platforms, giving you 10,000 free emails per month, and then just $1 per thousand after that — bringing every customer touchpoint in-house.