The Automation Agency
364
Events running themselves.
Delivering frictionless digital experiences for customers and complete, end-to-end automation for clients. Bespoke workflows built for any event, non-profit or organisation.
Get in touch ↓How it works
The complete experience
Two sides of the same system — one for your customers, one for you, our client. Both fully automated, both running in real time.
The Customer Experience
Step 1
Build your digital experience on world-leading e-commerce platforms.
Step 2
Eliminate logins, passwords, and unnecessary barriers for your customer.
Step 3
Touch, type, and checkout in seconds using Apple Pay and Google Pay.
Step 4
Real-time integration. Every submission is verified by live data. The moment the action is complete, the data is processed, logged, and synchronised.
The Client Experience
Step 1
Enjoy a fully automated back-of-house experience where every aspect of your digital sale is fully automated.
Step 2
Data flows directly from your storefront into your live records — no manual exports, no re-keying, no delays, no human intervention.
Step 3
We set it up. We test it. We hand it over. On day 365, it is all yours — and it still runs itself.
We build everything for you. The whole experience is bespoke — delivered entirely in plain English. No jargon.
Product
RegoCheck™
For the event industry, there is RegoCheck — our game-changing live registration lookup and check-in tool that runs directly on your live event data, before, during, and on race day.
Live data. Always.
No parallel spreadsheets. No export-import cycle. RegoCheck reads directly from your live event records in real time.
Instant participant lookup
Participants search by name and instantly see their bib number, age group, distance, and start wave — plus full confirmation of their entry.
QR code check-in
Every result generates a unique QR code. Staff scan it on race day — no lists, no queues, no confusion.
Works on any device
Mobile-first and built for speed. Participants use it on their phone; your team uses it on a tablet at the gate. No app download required.
Registration lookup
See RegoCheck in action
Switch between a sample lookup and our live data connection to see exactly what your participants will experience.
Under the hood
Powered by Benson
Benson is our custom-built automation engine. It builds bespoke workflows just for your event or series — not a one-size-fits-all platform — and it runs silently in the background so you never have to touch it.
Background automation
Registration runs in the background. We replace manual processing with precision systems that run exactly as designed, ensuring your data is always accurate and untouched by human error.
Frictionless experience
We remove barriers like logins and passwords. Participants move from entry to checkout in seconds using Apple Pay or Google Pay. Mobile-first and built for speed.
Day 365 ready
No special rules, cutoffs, or parallel systems. By keeping data flowing in real time, your operations run themselves. Your staff manage the event — not the software.
Enter now
Freddy Fittler’s 5K Fun Run
Choose your entry type and register in seconds.
Get started
Contact us
AUS: +61 427 815 180 NZL: +64 21 939 519